Culturely
A culture + performance operating system that supports HR, managers, and employees through OKRs, 1-on-1 meetings, and continuous alignment loops, delivered as a PWA.
TL;DR
- What it is: A culture + performance operating system that supports HR, managers, and employees through OKRs, 1-on-1 meetings, and continuous alignment loops, delivered as a PWA (web-first, mobile-friendly).
- My role: Owned product concept → workflow design → roadmap → delivery; built the core loops that connect goals, conversations, and visibility across teams.
- Outcome: Launched in 2019 and positioned as a practical system to drive execution discipline and healthier manager-employee cadence.
Context
Most "culture" initiatives fail because they aren't operational. Teams either set goals but don't follow through, have meetings without structure, or track progress in disconnected docs/spreadsheets.
Culturely was built to make culture measurable through behavior: clear OKRs + consistent 1-on-1s + lightweight accountability, integrated into daily work.
Launch
Culturely launched in 2019 as a web-first product delivered as a Progressive Web App (PWA) - giving a mobile-friendly experience without building separate native mobile apps.
What the product does
- Create and track objectives and key results across individuals and teams
- Visibility into progress and alignment across the org
- A repeatable cadence for goal setting and check-ins
- Structured 1-on-1 templates and agenda-driven conversations
- Follow-ups and continuity from meeting to meeting
- A lightweight system to make 1-on-1s consistent and useful
- Org-level visibility into goal alignment and manager cadence
- Insights into whether teams are adopting healthy execution routines
- Slack integration to meet users where they already work
- HRIS integration to keep employee/team data in sync and reduce admin overhead
Feature highlights
- OKR creation and tracking (individual + team alignment)
- 1-on-1 meeting workflows (agenda, structure, continuity)
- PWA experience (fast, accessible, mobile-friendly without native apps)
- Slack integration for reminders, nudges, and workflow entry points
- HRIS sync for org structure and employee lifecycle updates
- Cross-team visibility into progress and execution cadence
- Templates and standardization to scale consistent habits across managers
Key decisions
Tradeoff: inspirational content vs operational habits. We chose to anchor the product around OKRs and 1-on-1s - the two routines that actually change behavior.
Tradeoff: native polish vs speed + reach. Chose to deliver a PWA so teams get mobile-friendly access with faster iteration and lower maintenance cost.
Tradeoff: push users to a new tool vs embed into existing systems. Used Slack to reduce friction and HRIS as the source of truth for people/teams.
Impact
Technical depth
- Designed the data model connecting people ↔ teams ↔ OKRs ↔ 1-on-1s
- Built product workflows optimized for consistency and repeat use
- Implemented Slack integration for engagement loops and entry points
- Implemented HRIS integration for org/team sync and lifecycle events
- Built a PWA experience for performance and accessibility
What I learned
- Culture products win when they create repeatable habits, not one-time engagement.
- Managers need simple structure more than dashboards.
- Integrations aren't "extra" - they're the adoption engine.
Collaboration
- Engineering (architecture, integration design, PWA performance)
- Design (low-friction OKR and 1-on-1 experiences)
- HR leaders + managers + employees (workflow validation and rollout feedback)
- Customer Success / Sales (onboarding playbooks and adoption loops)