Project Halo (Early-Stage, Waitlist)
An early-stage consumer product focused on making celebrations and social moments easier to plan and participate in - reducing coordination overhead and making the experience feel effortless.
TL;DR
- What it is: An early-stage consumer product focused on making celebrations and social moments easier to plan and participate in - reducing coordination overhead and making the experience feel effortless.
- State: Waitlist
- Primary moments: Birthdays, Housewarming, Reception
- My role: Product Lead - owned vision, product strategy, experience design, and the system blueprint from 0→1.
Context
Celebrations matter emotionally, but planning often turns into invisible project management: coordination spreads across multiple chats and tools, responsibilities and decisions get lost, participation becomes inconsistent, and the host ends up doing all the follow-through.
Project Halo exists to remove that hidden friction so people can focus on the moment, not the logistics.
What the product does
- Effortless for the host - fewer steps, less chasing, more clarity
- Easy participation for others - reduce ambiguity and back-and-forth
- A connected system - the experience works as one flow, not fragmented tasks
Key decisions
Tradeoff: solve one narrow pain vs own the end-to-end moment. Chose to design as a connected experience that reduces coordination across the full journey.
Tradeoff: novelty vs habit. Prioritized recurring moments like birthdays and repeatable social occasions as the foundation.
Tradeoff: host-only workflow vs shared participation. Treated participants as first-class users in the experience design.
Impact
Technical depth
- Defined the core domain model for a repeatable "moment" lifecycle (actors, timelines, responsibilities, participation)
- Designed modular architecture so the product can evolve without rewrites
- Structured growth loops around natural sharing behaviors (without relying on paid acquisition)
What I learned
- If planning feels heavy, users drop off - even when the moment matters.
- Participation improves when clarity is built into the experience.
- The best consumer products feel like "nothing to manage."
Collaboration
- Engineering
- Design + Brand
- Growth
- Advisors
- Early users